BLACK is a single protesting about Black Lives Matter, the character in the video is portraying the stereotypical view of a black persons life. The overall idea was to exaggerate events which occur to them during their lives so that it creates a more impacting video for the person watching. In the first half of the video the character is shown to be feeling down and looks like his having a tough time, to empathize this in some of the shots his shown to be doing good deeds or just being mistreated. Going into the second half of the video the idea was to show him not caring about what people say or do and that it doesn't effect him anymore, as well as that in some of the shops he will have someone who doesn't see him as different and helps and stands up for him in some situations to show his not alone.